"The Arab World Unbound: Tapping Into the Power of 350 Million Consumers" opens in a Hezbollah-controlled grocery shop in south Beirut, where people are drinking Red Bull. From there on, it just gets better and better.
Monday, August 27, 2012
'Arab World Unbound' unveils a land of challenges, opportunities
Vijay Mahajan visited 18 Arab nations for his book that reveals a vibrant, bustling place full of commerce and consumers hungry for goods of almost every kind.
"The Arab World Unbound: Tapping Into the Power of 350 Million Consumers" opens in a Hezbollah-controlled grocery shop in south Beirut, where people are drinking Red Bull. From there on, it just gets better and better. 
"The Arab World Unbound: Tapping Into the Power of 350 Million Consumers" opens in a Hezbollah-controlled grocery shop in south Beirut, where people are drinking Red Bull. From there on, it just gets better and better.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment