[...] Bloomberg's proposal Thursday that the city prohibit restaurants, delis and movie theaters from serving large cups of sodas and other sugary drinks is a bitter twist for companies that make beverages like Coke, Dr Pepper and Pepsi. The industry has struggled in recent years as more health-conscious Americans have shifted away from sugary sodas toward bottled water and sports drinks like Gatorade. City officials said some calorie-heavy drinks such as Starbucks Frappuccinos would probably be exempted because of their dairy content, while Slurpees and Big Gulp drinks at 7-Eleven wouldn't be affected because the convenience stores are regulated as groceries. "The people of New York City are much smarter than the New York City Health Department believes," the Atlanta-based company said in a statement. In announcing the proposal, Bloomberg's office said the single largest driver of rising obesity rates is sugary drinks, which have grown in size over the years. The mayor's office noted that the size of a large drink at fast food chains has doubled to 64 ounces. [...] the industry has scrambled in recent years to win back consumers ? and fight off critics ? by offering choices that address growing health concerns:
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